Pesteh

Objective:
Illustration
Brand Design

Pesteh (Farsi for pistachio) is an imaginary pistachio brand inspired by personal memories, seasonal cravings, and its Persian roots. The brand reflects a balance of warmth and heritage, with a fresh and organic identity.
I explored bilingual typography, blending English and Farsi lettering. The Farsi type is fully hand-drawn to echo the natural, crafted feel of the brand. The main pattern takes inspiration from traditional tile designs found in Iranian architecture, bringing a touch of cultural heritage into the visual language.